E based marketing specialists required independent validation of key process risks

The business

Our client specialises in advising and providing e-based marketing intelligence and services to many blue-chip organisations that need to stay at the leading edge of competitive marketing in today’s fast moving e-marketing arena. Their clients include leading banks, automotive and telecommunications giants.

Their needs

In today’s e-marketing arena any form of delay can result in critical marketing deadlines being missed. Such fast-paced processes are highly dependent on people skills which, combined with extreme deadline demands, increase risks for error to pass through to the finished product.

Our client needed an external unbiased diagnostic assessment of their Managed Service E-mail Delivery, Applications Integration and Structured Query Language (SQL) development processes in order to qualify how strategic process improvements could be deployed.

How we helped

We provided a team of our senior consultants to independently audit key operations, producing a detailed report identifying critical risks to quality and effectiveness to these key process streams. Our report provided recommendations and guidance for the implementation of improvements that would mitigate risks while maintaining a highly responsive service.

 

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